In the digital age, it is essential for businesses to be present on social media to reach potential consumers/clients who are ready and willing to engage. Not only does social media allow these opportunities, it also gives credibility to a business as consumers can see updates, converse with the brand and see what they’re up to.
We’ve put together some handy tips to get you started on your socials and get those numbers growing!
Like any business plan, a strategy must be made. As tempting as it may be to just start posting content, it is important to solidify a strategy of posting patterns, and the content you want to push. Map out targets and aim your content around those end goals. See more on devising a successful social media strategy here.
2. Which platforms?
Another thing to consider when setting up social media channels for a business, is the platforms which will bring the most success. it’s all good and well having a strategy in place but it’s essential to identify which platforms this plan is for. Of course, if we’re going to get technical, Facebook is a great platform to set up paid advertisements, however these can be utilised on other social media platforms too. All businesses are different, but our advice would be to consider what each platform us used for and see if it could benefit your online strategy.
Essentially, when using social media for business, it all boils down to having a thorough understanding of the audience. These platforms are where businesses will post content, build relationships and expand audiences. Having a detailed knowledge of the target demographic will make social media success paramount.
Of course, potential consumers tend to turn to social media with enquiries, meaning it is important to always be available to respond to people in order to get the most optimum success from social media marketing. Not only will consumers engage when they have an enquiry, if they are a fan of the brand, they are more inclined to relate to the content being posted and engage using likes or comments. The more engagement a business can build up on their page improves credibility.
4. Track and refine
All content strategies are trial and error, so it is important to monitor what works and what doesn’t. Experiment with multiple creative content such as graphics, animations, videos and photographs, and use enticing copy to engage consumers further. Most social platforms allow businesses to track progress, reach and engagement of each post to see what is working the most.
When organic posts hit a null, it’s always great to try out some paid advertisements to reach a wider audience!
If you’re just getting started and need some professional advice, we’ve got your back! Drop us a message today and we’d be happy to help.
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